Public Relations Manager
The Public Relations Manager is responsible for the development and execution of American Cruise Lines' national and international PR program. In this role, you will facilitate effective message dissemination to key media in support of American Cruise Lines' brand positioning and marketing activities. This role has a high level of responsibility and works directly with the company's leadership team and outside agencies.
American Cruise Lines is the largest cruise line in the United States. We are growing quickly, with three new luxury ships currently under construction. You will be the public face of the company and must therefore be dynamic, persuasive, and creative in extending our message further than it has ever gone before.
A major part of the role includes media briefings and related activities at key industry tradeshows and events throughout the year. Additional duties include scheduling press briefings for executives, setting up press conferences, securing speaking/panel opportunities, and providing overall support at the tradeshow, including representation at the booth.
Additional responsibilities include:
Develop and implement Public Relations strategies (incorporating traditional and digital channels) which maintain a positive image of the company and build brand awareness
Develop and build positive relationships with media and industry partners in key markets
Work with industry organizations, particularly Cruise Lines International Association (CLIA), to support proactive and reactive media relations and press opportunities, and to manage issues that may affect the cruising industry
Develop quality content, including all press materials (press releases, fact sheets, executive bios, etc.) as well as feature stories, newsletters, brochures, magazine copy, trend reports, destination guides, online materials, speeches and presentations
Stay on top of industry trends, shifts and competitor activity, and report as needed to the marketing and leadership team
Maintain Speaking and Awards program; identify new opportunities
Act as company spokesperson and serve as a key contact for media, industry partners and the community
Manage agencies that may be hired for special events or projects
Support social media marketing strategies by assisting in content curation
As noted above, conference/Tradeshow/Event management & on-site support; requires occasional travel
Monitor and track coverage; report coverage and PR activity as required by Director of Marketing
Desired Skills and Experience /Qualifications
Bachelor's degree in communications/PR or journalism with 8
years of experience in Marketing, Public Relations or Communications
Experience in both corporate communications and agency setting a plus
Proven ability to create partnerships within industry and community; strong media relations experience, preferably in travel and hospitality
Excellent media networks in North America (traditional and non-traditional); existing relationships in related industry a plus
Exceptional written and verbal communication skills
Experience with Vocus, Cision or similar media monitoring and database tool
Ability to produce clear and persuasive content that is audience appropriate
Full embracement of new technologies, including database management and the ability to track results.
Estimated Salary: $20 to $28 per hour based on qualifications.
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